Capabilities – ALEX RANGEL

Methodologies that connect people with the brands they love

These are the tools I use to create effective brand moments

My brand DNA

Competency and dexterity translated into complete marketing control

Behind every commercial objective is the need for a human response. By fully understanding your consumer, I can create experiences that engage and motivate them in any environment where brand choices are made.

With 10 years of professional experience, I offer agency-quality work paired with analytical reporting on performance. With a full wheelhouse of capabilities, I offer turnkey ownership over the entire marketing process.

Featured Services

Creative Direction

• Concept & Ideation
• Content & Copy Creation
• Creative Mentorship
• Iconic Brand Building

Brand Strategy

• Strategic Development
• Market Analysis
• Brand Communication
• Campaign Development

Client Engagement

• Account Supervision
• Strategic Planning
• Project Management
• Relationship Management

Digital Strategy

• SEO/SEM
• CRM Lead Generation
• A/B Testing & Optimization
• Google Analytics

Consumer Research

• Insight Generation
• Focus Group Testing
• Syndicated Research
• Qualtrics Surveying

Product Marketing

• GTM Strategy
• Campaign Planning
• ROI Forecast Modeling
• Growth Hacking

Content Development

• Video & Photo Production
• Interactive Development
• Graphic Design
• Copywriting

UX/UI

• Wireframe Development
• Front-end Graphic Buildout
• User Experience Models
• A/B Testing & Optimization

Social Media Strategy

• Multi-channel Campaigns
• Social Monitoring
• Blog Development
• Community Outreach

The A to Z Methodology